Learn more about Emily
Core Competencies, Education, and Expertise.
See Services Portfolio
Director of Marketing
Aug. 2017 – Current
The Yeager Community provides office suites and a professional coworking atmosphere for businesses of all types. Yeager Properties has 11 locations total; 4 locations in the Dallas/Fort Worth Metroplex and 7 locations in the heart of Indiana.
Letter of Reccomendation
Strategize, strengthen, and promote brand presence and product sales with new marketing campaigns. Communicate and implement social media and marketing strategy to C-Level executives and employees at all levels. Conduct detailed market research and social media analytics weekly to track campaign progress and effectiveness.
Take photos, videos, create graphics and marketing materials for digital, and print use. Plan, direct, produce and edit content for targeted audiences. Design, coordinate, and develop website and app redesign to convey the updated brand and company presence.
- Create and implement digital campaign strategies based on consumer behavior.
- Design, produce and manage user-experience, content and website functionality.
- Train and mentor employees to achieve product sales and digital strategies.
Sept. 2016 – Aug. 2017
Yocura is an entrepreneurial mobile application focused on bridging the gap between assured sitters and dynamic parents by providing an engaging and holistic child care experience.
Build and maintain a new brand. Conduct detailed market research weekly to understand and target specific audiences. Prepare and implement geographic marketing strategies. Plan, create and implement all content creation and marketing materials for online, print and in office use. Research competitors and create market specific strategies based on app projections and market analytics.
Coordinate and create all user communications. Communicate with website and app developers to convey accurate concerns and wishes regarding product updates. Facilitate all marketing actions including social media, blogs, videos, photos, graphics, SEO, advertising, user relations, and communications. Work closely with CEO and President of Operations to plan, develop, create, and execute all tasks to deliver a superior product in the marketplace.
- Develop and implement go-to-marketing strategies based on user analytics.
- Determine app, website and user experience related design and functionality.
- Drive market leverage to achieve the goal of consumer app downloads.
Head of Content Development
Oct. 2015 – Aug. 2017
Crush Brands specializes in social media and digital presence management for celebrities, athletes, and individuals of high public interest and luxury brands.
Letter of Reccomendation
Build and maintain relationships with clients. Conduct detailed market research weekly to understand and target specific audiences. Take photos and videos of clients for social media and content creation. Write blog and social media posts for clientele on all platforms. Create graphics and marketing materials for online, print and in office use. Plan, direct, produce and edit content.
Consult and coordinate with third party advertisers and brands to meet contractual social media obligations. Attend events with clients to capture relevant content. Research and plan metadata and tags to optimize SEO and advertising audience reach. Coordinate with website and app developers to convey client concerns and wishes regarding constant platform and content updates. Create and use financial analytics to determine sale projections and profitability.
- Direct and edit 4+ videos for clientele digital presence weekly.
- Research, develop, and post content for 5+ clients on all platforms daily.
- Capture and edit photos daily for website and social media purposes.
- Train new employees and interns as necessary.
World Class Internship Program – Sales Executive
Jan. 2015 – Mar. 2015
C.H. Robinson is the largest 3PL in the nation, which uses its people, processes and state of the art technology to analyze, manage and improve supply chains of businesses worldwide.
Build relationships with customers. Conducted detailed research to qualify and understand potential prospects using Hoovers and similar sites. Called on potential customers and set meetings to discover potential needs.
Work with team members and mentors to conduct meetings and discover client needs over phone as well as face to face. Prepare quotes and determine specifications of service customized for each customer.
- Call 20+ prospective customers over the telephone daily.
- Communicate value proposition and discovery conversations with 3-5 customers weekly.
- Research and evaluate prospective customers daily.
Keller Williams Realty
Transaction Coordinator – Executive Assistant
Aug. 2013 – May 2014
The Melissa Loan Bui Team is a company within Keller Williams that intend to match each Client with the home of their dreams.
Take pictures, videos, and create post cards for marketing purposes. Prepare and upload documents such as representation contracts, purchase agreements, closing statements, deeds and leases.
Confer with escrow companies, lenders, home inspector, and pest control operators to ensure that terms and conditions of purchase agreements are met before closing dates. Coordinate property closings; oversee the signing of documents and disbursement of funds.
- Take 1500+ Pictures for respective properties monthly.
- Create 35+ Post Cards Monthly – Sent to Market throughout DFW.
- Upload 250+ Certified Documents Monthly to Keller Williams Intranet.
Single Parent Assistant – Nanny
Aug. 2012 – Aug. 2014
Care.com is an online database designed to help care takers find families in need of assistance in child care, senior care or any other attentive responsibilities.
Letter of Reccomendation
Observed children’s behavior for irregularities, took temperature, and transported children to doctor or school, or administered medications, as directed, to maintain children’s health.
Modeled appropriate social behaviors and encouraged concern for others to help cultivate development of interpersonal relationships and communication skills. Helped prepare and serve nutritionally balanced meals and snacks. Worked with parent to determine appropriate rules, creating a safe and fun environment. Perform first aid or CPR if necessary.
- Transported child to after school activities daily.
- Facilitated Reading Principles and Homework help after school daily.
- Reported homework, reading, and eating routine to parent daily.
JC Penney – Life Touch Portrait Studios
Photographer / Sales Associate
Aug. 2011 – Jun. 2012
LifeTouch Portrait Studio is an entity within JC Penney that creates memorable moments through pictures and fantastic customer service.
Take pictures of individuals, families, or small groups in studio or at a specific location. Use traditional or digital cameras as well as a variety of equipment such as tripods, monopods, filters and flash attachments. Scan photographs into computers for editing, storage, and electronic transmission.
Manipulate and enhance scanned or digital images to create desired effect, using computers and specialized software. Compute sales prices, total purchases and receive and process cash or credit payment.
- Schedule and Photograph 50+ appointments weekly.
- Sell 50+ Photograph Packages weekly.
- Processed over $500 upon closing the studio daily.
Learn more about Social Media Management
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Learn more about Emily
Core Competencies, Education and Expertise